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Worldwide PC Forecast
A Perspective and a top-down view of the PC Industry —
Past, Present and Future Trends

 Table of Contents

1.0 Executive Summary 6
1.1 PC Market Segments 7
1.2 PC Vendor Shipments 8
1.3 New PC Opportunities 9
2.0 PC Forecast Summary 13
2.1 What is Included in the PC Shipment Forecast? 13
2.2 PC Market Perspectives 15
2.3 Worldwide PC Sales Summary 15
2.4 USA PC Sales Summary 17
2.5 Historical Perspectives on USA PC Industry 20
3.0 PC Technology Trends 25
3.1 Technology Trends 25
3.2 Semiconductor Technologies 28
3.3 PC Technology Trends 30
3.4 Mass Storage Technologies 35
3.4.1 Memory Cards 37
3.5 Emerging PC Opportunities 39
3.6 PC Manufacturing 40
4.0 Worldwide PC Forecast 42
4.1 What Countries are in each Region 42
4.2 Total PC Unit Sales by Region 43
4.3 Server PC Unit Sales by Region 45
4.4 Desktop PC Unit Sales by Region 47
4.5 Mobile PC Unit Sales by Region 48
4.5.1 Netbook PC Forecast 49
4.5.2 Tablet PC Forecast 51
4.6 PCs in Use by Region 52
4.7 PCs in Homes by Region 55
4.8 PCs in Businesses by Region 58
5.0 Worldwide PC Revenues 60
5.1 Total PC Revenues by Region 60
5.2 Server PC Revenues by Region 61
5.3 Desktop PC Revenues by Regions 62
5.4 Mobile PC Revenues by Region 63
6.0 Worldwide Shipments of Leading PC Vendors 66
6.1 U.S. Shipments of Leading PC Vendors 68
7.0 Forecast Methodology and Assumptions 73
7.1 PC Demand Factors 75
7.2 Ultimate PC Penetration Rates 77
7.3 PC Forecast Assumptions 80
8.0 Forecast Spreadsheet Details 81
8.1 PC Market Summary by Region 81
8.1.1 USA PC Market Summary 81
8.1.2 N. America PC Market Summary 83
8.1.3 W. Europe PC Market Summary 85
8.1.4 E. Europe PC Market Summary 87
8.1.5 Europe PC Market Summary 89
8.1.6 Asia Pacific PC Market Summary 91
8.1.7 Latin America PC Market Summary 93
8.1.8 M. East/Africa PC Market Summary 96
8.1.9 Worldwide PC Market Summary 98
8.2 PC Manufacturer Summary 100
8.2.1 Acer 100
8.2.2 Apple 101
8.2.3 Compaq (Historical Data) 102
8.2.4 Dell Computer 103
8.2.5 Gateway 104
8.2.6 Hewlett-Packard 105
8.2.7 IBM (Historical Data) 107
8.2.8 Lenovo 108
8.2.9 NEC 109
8.2.10 Toshiba 110
9.0 PC Industry Resources 112
9.1 PC-Related Newsletters 112
9.2 PC-Related Magazines 113
9.3 PC-Related Websites 114
9.4 PC-Related Organizations 115
9.6 Other Research Reports by eTForecasts 119

List of Tables and Figures

Table 1.1 U.S. and Worldwide PC Market Growth 6
Figure 1.1 PC Unit Sales by Regions 6
Table 1.2 U.S. and Worldwide PC Market Segments 7
Figure 1.2 PCs In-Use by Regions 7
Table 1.3 U.S. and Worldwide PCs-in-Use and PC Sales Per 1,000 People 8
Table 1.4 PC Sales of Leading Vendors 9
Table 1.5 New PC Opportunities 10
Table 2.1 What Is Included in the PC Sales Forecast? 13
Table 2.2 PC Market Perspectives 15
Table 2.3 Worldwide PC Market 16
Figure 2.1 Worldwide PC Sales by Product Segments 17
Table 2.4 Worldwide PC Market Segments 17
Table 2.5 USA PC Market 17
Figure 2.2 USA PC Product Unit Sales 19
Table 2.6 USA PC Market Segments 19
Table 2.7 USA Historical PC Sales 20
Table 2.8 USA PC Generations: 1-3 21
Table 2.9 USA PC Generations: 4-6 21
Table 2.10 USA PC Generations: 7-10 22
Figure 3.1 Technologies for PCs 25
Figure 3.2 Technology Price-Performance Wedge 26
Table 3.1 Technology Wedge Impact 27
Figure 3.3 Technology Wedge Families 27
Table 3.2 Semiconductor Technology Trends 28
Table 3.3 PC Technology Trends 30
Table 3.4 Network-Communications Technologies 33
Table 3.5 Storage Technology Trends 36
Table 3.6 Small Form Factor Memory Cards 38
Table 3.7 Emerging PC Opportunities 39
Table 3.8 Leading Motherboard PC Suppliers 40
Table 3.9 Leading Notebook PC Supplier 41
Table 4.1 Countries by Regions 42
Table 4.2 PC Unit Sales by Region 43
Table 4.3 Regional Market Shares for PC Unit Sales 45
Table 4.4 Regional PC Unit Sales Per 1,000 People 45
Table 4.5 Server PC Unit Sales by Region 45
Table 4.6 Regional Market Shares for Server PC Unit Sale 46
Table 4.7 Desktop PC Unit Sales by Region 47
Table 4.8 Regional Desktop PC Unit Sale Market Shares 48
Table 4.9 Mobile PC Unit Sales by Region 48
Table 4.10 Regional Mobile PC Unit Sale Market Shares 49
Table 4.11 Notebook PC Unit Sales by Region 49
Table 4.12 Regional Netbook PC Unit Sale Market Shares 50
Table 4.13 Tablet PC Sales by Region 51
Table 4.14 Regional Tablet PC Unit Sale Market Shares 52
Table 4.15 PCs-in-Use Per 1,000 People by Region 52
Table 4.16 PCs-in-Use by Region 53
Table 4.17 Server PCs-in-Use by Region 53
Table 4.85 Desktop PCs-in-Use by Region 54
Table 4.19 Mobile PCs-in-Use by Region 55
Table 4.20 Households With PCs by Region 56
Table 4.21 PCs-in-Use Per Household by Region 56
Table 4.22 PCs in Homes by Region 57
Table 4.23 Share of PCs in Homes of Total PCs by Region 58
Table 4.24 PCs in Businesses by Region 58
Table 4.25 Share of PCs in Businesses of Total PCs by Region 59
Table 5.1 Worldwide PC Revenues by Region 60
Table 5.2 Regional PC Revenue Market Shares 61
Table 5.3 Server PC Revenue by Region 61
Table 5.4 Regional Server Revenue Market Shares 62
Table 5.5 Desktop PC Revenue by Region 62
Table 5.6 Regional Desktop PC Revenue Market Shares 63
Table 5.7 Mobile PC Revenue by Region 64
Table 5.8 Regional Mobile PC Revenue Market Shares 64
Table 6.1 Leading PC Vendors' Worldwide Shipments: 1990-1999 66
Table 6.2 Leading PC Vendors' Worldwide Shipments: 2000-2007 66
Table 6.3 Leading PC Vendors' Worldwide Shipments: 2008-2014 67
Table 6.4 Leading PC Vendors' Worldwide Unit Market Shares 67
Table 6.5 Top 10 PC Brands in 2007 68
Table 6.6 Leading PC Vendors' USA Shipments: 1990-1999 69
Table 6.7 Leading PC Vendors' USA Shipments: 2000-2007 69
Table 6.8 Leading PC Vendors' USA Shipments: 2008-2014 69
Table 6.9 Leading PC Vendors' USA Unit Market Shares 70
Table 7.1 PC Demand Factors 73
Table 7.2 USA Ultimate PC Penetration in 2020 75
Table 7.3 2020 USA PC Replacement Sales Scenario 76
Table 7.4 Ultimate PC Penetration Factors 76
Table 7.5 PC Forecast Assumptions 77
Table 7.6 PC Product Trend Assumptions 79
Table 8.1 PC Shipment Forecast Content 80
Table 8.2 PC Vendor Forecast Content 80
Table 8.3 USA PC Market Summary 81
Table 8.4 N. America PC Market Summary 83
Table 8.5 W. Europe PC Market Summary 85
Table 8.6 E. Europe PC Market Summary 87
Table 8.7 Europe PC Market Summary 89
Table 8.8 Asia Pacific PC Market Summary 92
Table 8.9 Latin American PC Market Summary 94
Table 8.10 M. East/Africa PC Market Summary 96
Table 8.11 Worldwide PC Market Summary 98
Table 8.12 Acer 100
Table 8.13 Apple 101
Table 8.13 Compaq Computer (Historical Data) 102
Table 8.15 Dell Computer 103
Table 8.16 Gateway (Historical Data) 105
Table 8.17 Hewlett Packard 106
Table 8.18 IBM (Historical Data) 107
Table 8.19 Lenovo PC Business 108
Table 8.20 NEC 109
Table 8.21 Toshiba 110
Table 9.1 PC-Related Newsletters 112
Table 9.2 PC-Related Magazines 113
Table 9.3 PC-Related Websites 114
Table 9.4 PC-Related Organizations 115

 
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